Chi Alexander

Independent creative director
& multidisciplinary designer

Brand & Art Direction / Selected work

Give an idea its character.

I bring design and storytelling together to build identities, images and experiences that help people feel connected to a brand.

flat-based fragrance bottle with beveled shoulders in dark brown glass on burgundyExplore project
Spec workBrand

Afterform

I explore how a fragrance identity can turn an invisible experience into an object worth keeping.

BrandProduct
Open Frequency festival poster art directionExplore project
Spec workBrand

Open Frequency

I turn a repeated wave into a flexible festival identity that holds many voices within one recognizable signal.

BrandMotionPlay
green and yellow trail shoe over orange terrainExplore project
Spec workBrand

Second Wind

I build an outdoor identity around the invitation to return, with room to move at your own pace.

BrandProduct
travertine courtyard with a cobalt chair and terracotta curtainExplore project
Spec workBrand

Still Here

I explore a hospitality identity that makes room for atmosphere while keeping the next practical decision clear.

BrandUX / UI